Automotive Advertising Agency
You're great at selling cars.
We're great at getting you qualified and interested ups.
30 years in automotive advertising. A dedicated team that knows your market, your seasonality, and your floor. Traditional reach. Digital precision. One agency.
We Know the Business.
Not Just the Vocabulary.
Most agencies learn your dealership after you've already signed with them. We learned automotive from three decades of working it - through recessions, market shifts, OEM program changes, and the rise and reinvention of digital advertising.
We know what floor plan pressure looks like at the end of a slow month. We know the difference between a conquest campaign and a retention play - and that running the same message for both is how you waste budget. We know that fixed ops is your highest-margin department and your most under-advertised one.
That's not language we adopted to sound fluent. It's the way we've thought about dealer advertising since day one.
Floor Plan Pressure Is Real
We structure campaigns around your monthly cadence — weekend pushes, end-of-month urgency, and the specific conditions that move units when carrying costs peak. Not generic reach. Targeted timing.
Conquest and Retention Aren't the Same Brief
Conquest targets buyers who don't know you. Retention targets customers who do. The creative, the offer, the channel, and the message are all different. We build separate strategies — not one campaign with two audiences.
Fixed Ops Is Profit. It Deserves Strategy.
Most dealers treat the service drive as an afterthought in advertising. It's your highest-margin department. A dedicated service drive campaign pays for itself quickly — and keeps customers coming back for their next vehicle.
Full-Funnel Automotive Advertising
From conquest to loyalty, from service drive to model launch — we build campaigns across the full dealer calendar, not just the easy media buys.
Market Domination Branding Campaigns
Long-form brand presence that builds dealer identity in your market over time. When buyers are ready, your name is already there — trusted, familiar, and top of mind before they ever set foot on a lot.
Floor Traffic & Weekend Event Campaigns
Coordinated multi-channel pushes timed to your biggest sales windows. TV, radio, digital, and direct mail working together to drive physical traffic to your lot when the urgency is highest.
Conquest & Retention Strategy
Two different buyers. Two different strategies. Dedicated conquest campaigns target in-market shoppers who haven't bought from you yet. Retention campaigns keep your existing customers coming back — for service, and for their next vehicle.
Service Drive & Fixed Ops Advertising
Your highest-margin department deserves its own campaign. Dedicated fixed ops advertising brings in lapsed customers, conquest service traffic, and high-mileage vehicle owners — driving booked appointments and long-term loyalty.
Inventory-Aware Dynamic Digital Ads
Ads that update in real time based on your live inventory. When a model sells out or a new incentive drops, your digital creative adjusts automatically — no manual updates, no stale offers in market.
OEM Incentive & Model Launch Campaigns
Time-sensitive creative built around manufacturer incentive windows and new model introductions. We know the OEM requirements and produce co-op compliant work that qualifies for reimbursement — built right the first time.
Co-op Compliant Creative Production
Full in-house production built to meet OEM co-op requirements from the first draft. No back-and-forth with manufacturer portals after the fact — we know the formats, the specs, and the approval process. You recoup every eligible dollar without the headache.
Traditional Reach. Digital Precision. One Team.
Most dealers manage multiple agencies — one for broadcast, one for digital, one for creative. The result is fragmented strategy and no single owner of the outcome. KEA handles all of it, under one roof, on one invoice.
Traditional
- Television & Radio
- Outdoor / Billboard
- Direct Mail
- Newspaper & Print
- Event & Sponsorship Advertising
- Broadcast Production
Digital
- Paid Search & Google Ads
- Meta, Social & Paid Social
- Programmatic Display & Video
- Inventory-Aware Dynamic Ads
- High ROI Email Campaigns
- Proprietary AI Leveraged Campaigns
30+
Years in Automotive
1
Dedicated Contact Per Account
90%+
Client Retention Since Inception
Ready to Talk?
Call us directly.
845‑268‑8686Talk to someone TODAY who can help you dominate your market.