Mass Reach That Builds Your Market.
Target Media That Drives Your Floor.
30 years of media relationships means better placement and better rates than agencies starting from scratch. We know the markets, the reps, and the windows; and we know how to time a broadcast campaign to move units when it matters.
The Advantages That Come With 30 Years in the Market
Traditional advertising isn't a fallback; it's a reach channel with specific strengths that act as a multiplier for your digital marketing. The key is knowing when to use it and how to integrate it.
Media Relationships That Move the Needle
Thirty years of working with local TV stations, radio groups, outdoor vendors, and print outlets means we have relationships that translate into better rates, preferred placements, and the flexibility to shift spend when the market shifts. Many agencies start from the rate card. We don't.
Reach Buyers Before They Start Searching
Television and radio reach buyers who are passively in-market, not searching yet, but being influenced. A dealer whose brand is familiar when a buyer finally starts shopping has a significant advantage. Traditional helps drive demand that digital captures driving through your DMA.
Production In-House, Not Outsourced
When media buying and creative production are separate agencies, something always gets lost in the handoff. Our production team works inside the same shop as the media team; same timeline, same accountability. Faster turnarounds. Fewer revisions. No one pointing fingers across agency lines.
Traditional Services
Every channel, built around the dealer calendar; weekend pushes, model launches, end-of-month urgency, and the brand presence that sustains between campaigns.
Television
Broadcast and cable TV for market-wide reach. We handle media planning, buying, and production; including OEM co-op formats. Spots built to move metal, not just fill airtime.
Radio
AM, FM, and streaming radio for frequency and local market saturation. Radio drives weekend traffic and reinforces TV campaigns. We plan both together so the message compounds rather than competes.
Outdoor & Billboard
Static, digital, and geo-targeted OOH placements. We know the inventory in your market and which locations drive DMA awareness versus conquest traffic. Brand-building that works 24 hours a day.
Direct Mail
Targeted conquest mailers, service drive campaigns, and loyalty outreach; designed and produced in-house. We handle data, design, print, and distribution. High-impact formats that don't get lost in an inbox.
Newspaper & Print
Weekend automotive sections, event inserts, and local publications where buyers in your market are still paying attention. We know which placements work and which ones have outlived their readership.
Event & Sponsorship Advertising
Sales events, tent sales, community sponsorships, and seasonal promotions. We build the full event advertising package — broadcast, digital, print, signage, and on-lot materials - so every piece says the same thing at the same time.
Traditional and Digital, Built by the Same Team
When broadcast media and digital campaigns come from separate agencies, they often work against each other; different messages, different timing, no one accountable for the full picture. At KEA, the traditional team and the digital team sit in the same office.
The broadcast campaign that drives your weekend and the paid search campaign that captures the intent are built together, and timed together. One strategy. One point of contact. One invoice.
Ready to Talk?
Talk to a senior strategist today.
845‑268‑8686Talk to someone TODAY who can help you dominate your market.